AWARD: 2013 Best Quality Practices, Western Canada
Choice Hotels Canada Award
Property Excellent 2014 Best New Entry
Choice Hotels Canada Developer Award
2014 Best New Entry
New Build Mid-Market Brands
Souris Valley Lodging Ltd “SVL” was founded in 2011 by Jeff Pierson and Steve Whelan in order to capitalize on a rebounding economy and the opportunity to develop hotel properties in specific markets as the lodging industry enters a renewal cycle.
Jeff is a third generation hotelier and resides in Estevan, Saskatchewan. Jeff currently serves as General Manager of the Days Inn hotel in Estevan which has been the family business since 1957 when his grandfather founded the Beefeater Inn. Jeff is an active member of the Estevan community and currently serves as President of the Estevan Bruins of the Saskatchewan Junior Hockey League as well as coaching several minor hockey league teams. He also serves on the board of Spectra Place in Estevan.
Steve is a second generation hotelier and resides in Regina, Saskatchewan. He is currently the President of Optimus Hotels Ltd. which is the General Partner of the Days Inn - Yorkton. From 1999 to 2010, Steve served as Director of Operations of Saskatoon based Dimension 3 Hospitality Corporation where he was responsible for operations for 5 Days Inn franchises and 2 Motel 6 franchises. He holds the Certified Hotel Administrator designation from the American Hotel & Lodging Institute and served on the Days Inns - Canada Franchise Advisory Committee. He currently serves as a member of the President's Tourism Labour Market Partnership Task Team with Tourism Saskatchewan.